CREATIVE MARKETING / Branding / Social Media · VENTURA, CA

ALEX

GUTIERREZ

ALEX

GUTIERREZ

Built for the culture

Driven by the people in it.

Built for the culture

Driven by the people in it.

View selected work

$300k+

Influencer Driven Sales

37ok

Organic Views Single Post

BRANDS BUILT

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Start a project

CURRENT PROJECT / 2026

Red Truck Vintage

$12,700+

Personal retail sales

6 Months

SIDE PROJECT TO BRAND

Side project to brand

A vintage clothing and repair shop bringing together curated clothing, local makers, community culture, and sustainability — rooted in Ojai, CA.

Ojai, CA → In Store & Online

@REDTRUCKOJAI

VIEW CASE STUDY →

CONTENT CREATION · ECOMMERCE · BRAND BUILDING · INFLUENCER MARKETING · CAMPAIGN MANAGEMENT · COPYWRITING ·
CONTENT CREATION · ECOMMERCE · BRAND BUILDING · INFLUENCER MARKETING · CAMPAIGN MANAGEMENT · COPYWRITING ·

Selected Projects

01—05

RED TRUCK VINTAGE

REBRAND / CREATIVE DIRECTION

$12.7K Personal Retail Sales

Two young women with vibrant makeup and warm tones

iPowerResale

MARKETING STRATEGY / INFLUENCER MANAGEMENT

$300K Influencer Sales

Group of diverse people posing in a studio setting

Black Hand Vintage

BRAND CONCEPT / CONTENT CREATION

370K Organic Views

A woman with red lips and a loose topknot

Luis Amezcua Tattoo

Creative Direction / Website Layout

Engagement focused booking website

Tower Cats

Product Design / Photography / Self-Published

200 Sold Out Copies

FEATURED CASE STUDY / 2026

ipowerresale

iPowerResale is an independent reseller specializing in like-new and open-box Apple products. What sets them apart is their rigorous quality control, access to current inventory, and pricing that’s 20-25% lower than retail.

As Sales Marketing Manager, I led concept, storyboarding, and creative direction for the company's first brand video — then built and managed a YouTube influencer partnership that drove $300K+ in tracked revenue through a discount code system across eBay, Shopify, and Google Ads..

As Sales Marketing Manager, I led concept, storyboarding, and creative direction for the company’s first brand video — then built and managed a YouTube influencer partnership that drove $300K+ in tracked revenue through a discount code system across eBay, Shopify, and Google Ads.

$300K+

IN TRACKED INFLUENCER SALES

200+

PROMO CODE REDEMPTIONS

Photography

CULTURE / CASTING / DETAIL

Experience

THE RECEIPTS.

CURRENTLY

PARTNER & MARKETING LEAD

Red Truck Vintage · Ojai, CA

Led the rebrand of a four-year-old thrift and repair shop into a curated vintage storefront — new logo and signage, Instagram, Google Maps and a written business plan. Brought Black Hand Vintage in as a shop-in-shop, generating $12,700+ in personal consignment sales.

2021—PRESENT

Founder & Creative Director

Black Hand Vintage

Built my own personal vintage brand from zero centered around 70s, 80s, and 90s clothing and culture — content, community, and $5K+/month in revenue.

2024—2025

Sales Marketing Manager

iPowerResale · Carpinteria, CA

Facilitated eCommerce sales / website customer support + directed brand video, launched the company's first influencer partnership — $300K+ in tracked sales.

2023-2024

Account Coordinator

Root Creative Marketing · Fresno, CA

Assisted the Marketing Manager through facilitating agency client communication, content creation, social media management, and client services.

2019—2023

Technical Expert

Apple · Fresno, CA

Three years inside the world's most people-obsessed company repairing damaged devices, scheduling genius bar appointments, finding solutions to big issues.

About Alex

Alex is a marketer, brand builder, and creative based in Ventura, CA. His work spans the full stack — from content and campaigns to eCommerce and brand strategy — he lives for culture and the people that are a part of it.

Copywriting

Content Creation

SEO

Email Campaigns

eCommerce

Adobe CS

Brand Building

Campaign Management

Collaboration